Senior Editor Stefan Worburton (as part of a wider group of creatives) contributed to Girl&Bear’s work on Cadbury’s campaign for the new Dairy Milk &More bar by crafting the cutdowns. Created in partnership with VCCP London, the campaign introduces this indulgent new product with a clever mix of humour and creativity. Beyond the outdoor campaign, VCCP’s content studio, Girl&Bear, joined forces with award-winning director Tom Speers and SMUGGLER. Together, they produced two 20-second films designed to deliver sharp, witty messages in a short timeframe. The result is a dynamic campaign that captures attention and celebrates Cadbury’s latest innovation.