Jason Foo: A Storytelling CEO
We speak to creative agency BBD Perfect Storm's CEO, Jason Foo, on the importance of delivering stories effectively to an audience. As a key influencer within the industry, Jason founded BBD Perfect Storm with the belief that brands could build different and more powerful relationships with consumers. As CEO to a
Creative Process Series – Part Five: Conclusion
This week, creative professionals from across the worlds of filmmaking and music have shared their challenges, triumphs and processes – as well as the skills they’ve honed in order to work most effectively and innovatively. Regardless of the profession, clear themes emerged in all of our experts’ processes – so we’ve
Art of Producing Branded Content
TCC freelancer and Director/Producer Martyn Gough outlines what he thinks it takes to produce effective branded content. “If I had a mantra for creating branded content it would be to give the audience something that they cannot discover about the brand in any other way.” says TCC Director and Producer, Martyn Gough. “I