Last month, we launched the second edition of our Rising Talent Programme. This initiative is designed to provide professional support to 10 emerging Freelance Creatives as they embark on their careers in the media industry. Our primary motivation was to provide guidance, support, and nurturing to individuals who are just starting out in this field. As an agency, we are committed to fostering meaningful connections between freelancers, production agencies, broadcasters, and brands. Moreover, we strongly advocate for inclusivity within the media industry.

We believe that the media industry should prioritise diversity, inclusion, and equality. It is crucial to bridge the skills gap and create a more welcoming environment. We are dedicated to driving this necessary change forward, recognising that it requires a long-term commitment rather than a quick fix. By nurturing and guiding freelancers in the early stages of their careers, we aim to take positive steps towards achieving these goals.

Therefore, one of the primary objectives of the Rising Talent Programme is to connect freelancers with opportunities they might not typically encounter. We strive to secure paid work for them while also assigning a mentor to each participant. These mentors play a vital role in helping freelancers navigate the challenges of securing their first job and ensuring their success in the industry.